MEDIA PLANNING/BUYING

 

Research
Both primary and secondary research.  We research the product, competitors, the environment in which you are selling and most important, the targets that are going to be buying/utilizing the service.

Identifying Media
We identify which media are suitable to achieve the brands objectives; geo-targeting, finding target audience in the right environment.

Developing Budget Recommendations
Develop, negotiate, compare, evaluate.

Negotiations
20-60% off of the industry rate cards due to our successful negotiation tactics.

Placement
We always negotiate program specific buys allowing our clients to maximize their reach which results in the most effective and efficient media buy.

Tracking and Proof of Performance
We utilize world know trusted systems and reliable tracking entities, adhering to the highest standards in media buying, tracking, and performance analyses for our clients.