GMLV Brings Awareness to MusicPro and the Importance of Music Insurance With a Successful Social Media Platform
MusicPro is a service providing convenient, affordable insurance to working music professionals. The company currently works with 4,000 music professionals, including many high-profile musicians and studios. While music insurance should be a must for any and every type of musician, many don’t even know it exists. To that end, GMLV decided to build a social platform for MusicPro to help bring brand awareness to musicians everywhere. Using a combination of paid and free social media tactics, specifically Twitter and Facebook, the team was able to raise awareness and grow their their social followers consistently and organically. The goal was to successfully engage younger generation musicians and demonstrate the importance of music insurance.