Web Design Trends

6 years ago - by admin - Blog - Our Industry

Recently we came across a topic on smashingmagazine.com about Web Design Trends and the topic sparked a pretty good conversation. With the internet growing rapidly, the creative team here at GMLV finds it very important to stay up to par in this online game (that we play around with very often!) Below are a few Trends that we are guilty of and a few that we will probably never use at all:


The purpose of the stitch is somewhat elusive, but it seems to thrive in environments where certain textures are applied, most notably fabric and leather, but also generic graininess. GMLV: At GMLV we haven’t used this technique much in the past, probably never, but I don’t hate it. It can have an advantage in the right environment. For example, buttons or price call outs. I do believe it’s a timely technique and might chew up some time in your small deadline for those who enjoy being creative.

Zigzag Borders

Borders are common elements of Web design, and as such, they are difficult to avoid; luckily, they are usually harmless and often have a positive effect on the layout. However, for some reason, a particular type of border — the zigzag — has grown exponentially in the last few years and is now threatening the natural habitat of more benign border specimens. GMLV: I’m pretty sure we’re guilty of this symptom but just like the ribbon you may only see it once or twice in our portfolio.

Forked Ribbons

Like borders, ribbons have long existed in various forms. What we’re seeing now, though, is the near dominance of a particular style of ribbon, easily identified by a fork at one or both ends. GMLV: 100% Guilty!!! How can you not be? The ribbon goes many ways, and will forever be a classic in the design game both print and online.


Manifested by subtle grain, dirt and scratches, paper-esque surfaces and fold marks, they seem to embrace the spirit of the handmade. But ironically, they’re often the complete opposite: computer-generated effects or Photoshop brushes. GMLV: AGAIN 100% guilty!! I personally love textures, however I see see an overdose of it all over the web. I feel as though there is a rule for this one. I like to pair it with 3-D buttons, shadows, outer glows and type.


The simple effect has gone from strength to strength and is now a household technique for sprucing up typography online. A relatively harmless symptom, letterpress might also have infected designers through other digital interfaces, such as operating systems and games, as early as the turn of the millennium, indicating a very long incubation period. GMLV: This one is a guilty pleasure, but again this on comes with a rule as well. I like it on textures and as H1 maybe H2 headings.

Circular Script Logotypes (SCL)

A Circular Script Logotype (SCL). Not that SCL is lethal or anything, but it is relatively contagious and can be highly detrimental when enough hosts have been infected. GMLV: I’m a fan, however we’re an agency that practices overall branding, we haven’t had a job that we catered to “Online”. So I doubt that you will find a SCL in our portfolio, and if so, it wasn’t based off of an online trend.

Skeuomorphic Features

Skeuomorphic features — i.e. ornamentation or design features on an object that are copied from the object’s form in another medium — are rife, particularly in mobile applications, and this symptom is one of the defining indicators of the epidemic. Interestingly, while Apple has embraced and continues to pioneer the technique, Google seems to some degree to resist the urge to mimic physical reality in its interfaces. Perhaps it has developed a vaccine? GMLV: You won’t find us practicing this… Just like the stitching, this is a time consuming process. Istock images it is!

TAGS - design - digital