Aer Lingus

Client

Aer Lingus

Year

2011

Type

Inegrated Marketing

Challenge

–Promote Aer Lingus’s image in 5 key markets, especially during peak season, to bring the brand to the front of the public’s mind without using traditional media

Solution

–Created out-of-the-box ideas in order to tie Aer Lingus’s name with events in these key markets.  Sponsorships ranged from small scale to large scale in markets of various sizes

Results

–Aer Lingus was integrated into the community with its brand name being associated with community events
SHARE THIS PROJECT? WHY THANK YOU!

SERVICES PROVIDED

Sponsorships and Branding