The Shop at Atlas Park

Client

The Shop at Atlas Park

Year

2009

Type

INTEGRATED MARKETING

We re-branded The Shops at Atlas Park for each season of the year – spring, summer, fall, and holiday/winter – to entice shoppers and engage new retailers into the 600,000 sq ft mall near Forest Hills, Queens. Each season the mall had a completely new look – from directory displays and hanging banners to fleet vehicle wraps, outdoor ads, and the website. Our collaboration soon expanded to design and identity work for the shops themselves : A&Co., Orange Cafe, Femme1231 and Shiro of Japan.

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