The primary economic development catalyst for Newark NJ, Brick City Economic Development, partnered with GMLV for corporate and event branding throughout its visionary platform. BCDC is responsible for attracting new busineeses to Newark and helping them through the process of relocation, doing everything from initital outreach to hand-holding through financial and the wide range of real estate issues involved.
Our work with BCDC started with designing their futuristic logo, corporate collateral, and website. We integrated several new programs, such as the Newark Financial Helpline and the Farmers Market, into the BCDC identity. The identity work also carried through to their office interior and trade show display, as well as online and display advertising.