Celebrex

Client

Celebrex

Year

2008

Type

Media

Challenge

– Required national TV and print buys for schedules beginning early January
– Tight national broadcast marketplace, approaching 95% sell out

Solution
– Leveraged relationships with national media vendors to secure quality inventory, cost-effective rates,
and value-added support
– Proactively entered marketplace to negotiate and secure hold status prior to client issuing formal authorization

Result
Broadcast:
• Secured quality inventory with ratings guarantees
• Achieved CPM’s comparable to other buys agency negotiated months prior
Magazines:
• 25+ publications
• Generated significant savings and value-added support across all titles

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SERVICES PROVIDED

Media, Television, Print