Chubb Insurance

Client

Chubb Insurance

Year

2014

Type

MEDIA

Getting the Best Positioning

 

Challenge

  • Acquire best positioning among all insurance companies in publications with which the client is not one of the dominant spenders

Solution

  • Negotiated with publications to meet and exceed the client’s positioning requirements in every issue selected (Chubb is to be placed in the first third of the book [at most], right hand page, opposite full editorial) and conveyed the importance of adhering to these guidelines

Results

  • Year after year we continue to lower rates and increase savings, even though budgets have remained flat, saving over $1.5 million in 2013.

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Specialized Insurance

Challenge

  • Understand and promote Chubb’s highly specialized lines of insurance (Fine Arts and Classic Car) and their extremely specific target demographics

Solution

  • Researched, identified and selected the most well-respected and affluent publications for the client’s specialized lines and negotiated the best possible rates and positioning for the client

Results

  • Received a 100% delivery rate on positioning requirements and maintained client’s rate since 2004
  • Solidified Chubb’s renowned reputation in these highly specialized sectors of the insurance industry
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SERVICES PROVIDED

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