Danskin

Client

Danskin

Year

2009

Type

Integrated Marketing

Challenge

•Connect with active/empowered women
•Reinforce awareness & preference for Danskin active wear

Solution

•Create An Event: The Danskin Tradition
•Right Target, Right Message, Right Time, Right Place
•Agency Developed and Managed Entire Program
•10 Major Markets
•Site selection/market evaluated to verify potential to reach active women
•Evaluation Factors included frequency of physical fitness activity:  biking, exercising, running, swimming, going to gym to work out

Result

•Strong turnout/target excitement
•GMLV hired film crew to document events
•Program aired on MSG and local cable sports
•Earned TELLE AWARD for excellence in local documentary category
•Based on Year 1 success, program is now an annual event
SHARE THIS PROJECT? WHY THANK YOU!

SERVICES PROVIDED

Event Promotion