In the land of “as seen on TV” marketing, Idea Village is a big player. No muss, no fuss, just dozens and dozens of problem-solving products that would be produced in million quantities if the Direct TV sales tests were successful. ‘Remember the hand held sewing machine and the self – edging paint roller? The visionary leaders of Idea Village pioneered the TV-to-retail model, and built an organization that leads the field in maximizing TV products at retail. We enjoy their approach to retail (throw it against the wall, and if it sticks….) and like to think that our contributions of naming, logo design and packaging helped the sales a little bit!