Jordache

Client

Jordache

Year

2014

Type

Media



Challenge

  • Increase sales of Jordache Jeans in Wal-Mart locations throughout the United States

Solution

  • Examine media usage of Wal-Mart shoppers
  • Examine media delivery to Wal-Mart shoppers
  • Fashion print (Magazines) with online promotions, local TV in 15 U.S. markets utilizing celebrity spokesperson

Result

  • Increase sales and revenue of Jordache Jeans in Wal-Mart
  • Increased brand recognition and relatability
SHARE THIS PROJECT? WHY THANK YOU!

SERVICES PROVIDED

Media Planning & Buying: Print, TV and Digital