Lawyers.com

Client

Lawyers.com

Year

2010

Type

Media

Insights

  • Primary target spends significant time online
  • BUT, considerably more time is spent with traditional media
  • Radio is not a traditional direct response vehicle
  • But, :30/:60 ad units can accommodate long form direct response content

Buying Strategy

  • Utilize national radio with a direct response ‘call to action’ message
  • Rotation throughout the day in line with target listening patterns
  • On-going schedule monitoring to identify peak response hours

Result

  • 300% increase in customer volume resulting from overlay of radio support
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SERVICES PROVIDED

Radio