Levitz Furniture

Client

Levitz Furniture

Year

2007

Type

Media

Challenge

-Increasing number of furniture retail channels with heavy spending against female purchasers (female skewing TV programming)
-Necessary to identify alternative targeting opportunities to grow Levitz customer base

Insight

Changing profile of furniture buyers

From: Primarily female focused
To: Dual audience, life-stage driven and growth within Hispanic segment

Solution

-Identify high potential growth segments based on life-stage, geography and ethnicity

Result

-Strategy initiatives generate sales growth and becomes the standard for subsequent plans
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SERVICES PROVIDED

Local Radio, Local TV, Branded Messaging