Netflix

Client

Netflix

Year

2007

Type

Media

Challenge

-Budget not able to afford Primetime schedule
-Buys based on lower cost day-parts cluttered with long form DR advertising

Solution

-Q3 and Q4 ‘05 national broadcast buying assignment
-Marketplace evaluation prior to initiating negotiations
-Soft market provided opportunity to hold off on placing buy
-Waited until networks ready to sell inventory at distressed rates

Result

-Strategy worked…40% Primetime Savings!
-Client able to run Primetime for first time
-Subscriber base dramatically increased within just a few weeks of Primetime ad support
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SERVICES PROVIDED

Direct Response, TV