Pollo Loco

Client

Pollo Loco

Year

2008

Type

Media

Challenge

•Los Angeles DMA: Break through fast food/QSR promotional ad clutter with an accountable solution demonstrating capacity to drive incremental sales

Insight

•Lunchtime is a strong revenue-generating time period
•Radio is ideal medium to influence lunchtime decisions
•Cluttered with competitive fast food & QSR offerings

Solution

–Test radio web-casting with call-to-action in Los Angeles
•Radio web-casting demonstrating strong national audience growth…
–(Q2 ‘06 +36% per Ando Media)
•Optimal balance of right time/right place message delivery
•Environment free of competitive ad clutter

Results

•3.8MM impressions over one month period
•10% click-through rate to EPL jump page…4Xs the norm for rich media
•1,810 special lunchtime off coupons downloaded
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SERVICES PROVIDED

Radio, Digital