Regis Corporation

Client

Regis Corporation

Year

2011

Type

Design / Branding

Challenge

-Entice entrepreneurs and business professionals to franchise with Regis Corporation
-Identify effective media with greatest potential to maximize lead generation
-Expanding client media preferences beyond traditional direct mail

Insight

-Digital lead generation programs are most effective for franchise opportunities because of the easy flow of information and targeting capabilities
-Potential franchisees require information on franchisors from objective sources
-Imperative to capture leads through a trackable process

Solution

-Design and execute a lead-generation webpage on top digital franchise portals that are trusted by business professionals and entrepreneurs

Results

-Client saw drastic increase with day-to-day leads coming from lead-generation pages on top websites
-Leads went from an average of 16 per month to 49 leads per month
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SERVICES PROVIDED

Designed a lead-generation webpage