Slimquick

Client

Slimquick

Year

2007

Type

Media

Challenge

–Demonstrate vitality of a new fat burner weight loss Canadian brand to influence increased Wal-Mart US distribution

Insight

–Wal-Mart mandates stringent proof of brand vitality to sustain strong volume for wholesale orders and prominent shelf space

Solution

–30/30 Tactic, Branding Broadcast Message Plus Local Retailer Promo ID

Result

–Sales spiked when advertising aired, and declined when advertising stopped
–Product sold-out in radio supported markets
–Wal-Mart expands distribution to all stores
–Demonstration of brand vitality increased wholesale orders from other mass retail channel
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