Vespa

Client

Vespa

Year

2010

Type

Integrated Marketing

Challenge:

-To Expand the Vespa brand into the United States
-To try and change the behaviors of consumers to get them to ride Vespa’s

Solution:

-Find dealerships in the United States whom would be willing to see the vehicles
-Run a localized advertising campaign and throw events while using product placement

Result:

-Vespa sales increased steadily over the years
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SERVICES PROVIDED

Events, Promotions, Branding